arXiv cs.LG
· Papers
Attributed, But Not Incremental: Cannibalization-Corrected Attribution for Large-Scale Advertising
arXiv:2606.26690v1 Announce Type: cross Abstract: In large-scale paid acquisition and growth advertising systems, production attribution outputs are widely used for daily budget allocation and channel diagnosis. However, paid-attributed conversions such as daily new users (DNU) may systematically overstate true increme