arXiv cs.LG
· Papers
Less Traffic, Better Outcomes: Competition-Aware Request Dispatch in Real-Time Ad Exchanges
arXiv:2608.03705v1 Announce Type: cross Abstract: Real-time bidding (RTB) ad exchanges typically forward nearly all incoming requests to demand-side platforms (DSPs), even though only a small fraction receive bids. This over-distribution weakens auction outcomes: DSPs throttle participation under compute and budget con