arXiv cs.LG
· Papers
PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective
arXiv:2607.27265v1 Announce Type: new Abstract: Real-time bidding is central to computational advertising, comprising three elements: Supply Side Platform (SSP) selling ad impressions, Demand Side Platform (DSP) bidding for advertisers, and Ad Exchange conducting auctions between them. Traditional auto-bidding algorith